Do you recall what is was like to eat home-baked food? Food that didn't contain E numbers? For pre-ADHD delights, try the Edmonds Sure to rise cookery book. There's a complete copy in PDF format for download on the New Zealand Electronic Text Centre website (1914 edition).
Edmonds brand of baking powder was invented by an English grocer from Lyttelton (Christchurch) in 1879. Edmonds Cookery Book is the biggest selling book in New Zealand history. The factory on the cover of later editions was a local landmark until it was demolished in 1990. The story goes:
One day Mr Edmonds was asked if his baking powder was "any good". Struck by the question he replied, "It is sure to rise, Madam". Recognising the aptness of this comment he used it to design the famous trade mark SURE TO RISE with the rising sun, which is one of New Zealand's most durable, colourful and recognisable trade marks.
Sure to rise: apparently the Dominion favourite
Every good Kiwi should know how to make pikelets, containing the best-selling Edmonds Baking Powder, of course:
- 1 breakfastcup flour
- 1 dessertspoonful sugar
- 1 egg (well beaten)
- 1 teaspoon Edmonds' Baking Powder
- 3/4 breakfastcup milk
- 1 oz. butter
Mix flour, sugar, and Edmonds Baking Powder together, then mix egg and milk, make a well in centre of dry ingredients, and mix to a smooth paste with milk. Cook in small lots on hot greased girdle.
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