They have finally reached a settlement in the long-running class action against Apple who, by settling, must feel some guilt for exaggerating the battery life of earlier iPods. Typically the compensation offered only applies to US citizens and resident entities, and loyal customers in the rest of the world are given the cold shoulder. Americans and inter-dimensional aliens before second-class humans please, ladies and gentlemen...
The battery in my first generation iPod became next to useless—outside the warrantee period of course. I eventually replaced it with a third party battery that has given it new life.
What does this discrimination say about Apple's valuation of its non-US customer base? A lot probably. But Apple desn't stand alone in not treating all customers with fairness and equality: I've recently commented on the disparity in the pricing of Adode's products in and outside of the US.
What is most annoying is the lack of any official explanation as to why such differences exist. Perhaps as consumers we just have to accept that any commercial entity is by default more likely to screw you than "do the right thing". But Apple claims we should "Think Different". Obviously not paying attention to its own slogans then, is it?
0 responses to iPod battery settlement for US only